Global Weekly Update September 7, 2010
Full Speed Ahead: Generating Media on the Global Fund’s Replenishment Meeting This Fall
Congratulations on your amazing media efforts so far! Let’s keep it going. We need everyone to make an effort at a editorial, and op-ed, or a letter to the editor to drive the message to the President. What will you do to help us hit our goals of placing 15 editorials, 10 op-eds, and 50 letters to the editor by September 19? So far we have generated 6 editorials, 2 opeds, 16 letters to the editor.
- Editorials in Dallas, Asheville, Durham, San Francisco, Los Angeles, Trenton. Op-eds in Indianapolis, Galveston
- Recent letters to editor in Chicago, San Jose, Durham, plus many other efforts under way.
Be sure to thank your editorial writers, write letters to the editor in response, and make on line comments!
Media Hooks and Resources
Your media outlets will want to know how things relate to recent stories and the community. See this blog post for incredible hooks and resources to use in generating media. Read More.
Exciting Conference Call Saturday, September 11 — Support the Global Fund!
Join us Saturday, September 11, at 2:00 pm ET for an exciting monthly conference call. Our special guest speaker will be Dr. John McArthur, the CEO of Millennium Promise. Millennium Promise is the leading international nonprofit organization solely committed to supporting the achievement of the Millennium Development Goals to halve extreme poverty by 2015. Dr. McArthur oversees the Millennium Villages project, which supports integrated social and business development services for more than 400,000 people in rural communities across 10 countries in Africa. Read Dr. McArthur’s recent congressional testimony (pdf).
The UN Millennium Development Goals Summit will take place September 20–22. Gearing up for that important conference, join this call to learn the progress made and challenges to achieving the MDGs and how the replenishment of the Global Fund factors in to achieving global goals for health and poverty. We’ll hear about these important questions and get inspired to take action.
Use the Stand Up, Take Action Weekend to Get Local Media
Stand Up, Take Action: Make Noise for the MDGs is a worldwide awareness and action-taking weekend for the end of poverty. Individuals and groups all over the world choose to create, register, and take part in a variety of different community events — Stand Up events — every year to make their voices heard and move the planet that much closer to putting poverty in the history books.
This year, Stand Up weekend will happen right before the United Nations Millennium Development Goals (MDGs) Summit in September. This year’s theme is the achievement of the MDGs. REGISTER YOUR EVENT so people can find you!
This fall is a critical time for the Global Fund to Fight AIDS, TB and Malaria. The U.S. needs to go to the Summit and to the Global Fund replenishment in October with a pledge of $6 billion over 3 years in order to ensure that this critical global health mechanism can continue to save lives. Your local Stand Up event shows your community and our government that Americans do care about supporting the Global Fund.
Think about how you can use this opportunity to get local media. It’s a local angle on a huge global event. Some ideas include:
- Invite your local editorial writer or reporter to your event and ask them to write an editorial or story.
- Ask your editor if you can write an op-ed on the event and on the need for the U.S. to take action.
- Write letters to the editor and send them in at the same time about your event and the need for the U.S. to take action at the Summit and at the Global Fund replenishment in October.
Your Stand Up, Take Action: Make Noise for the MDGs! Global National Outreach Weekend Planning Guide is available to help your plan your group’s event is now available. Consider “standing up” this September to grow your group, fundraise for RESULTS, and/or raise your voice for the achievement of the Millennium Development Goals! Plan and register your event today so you are counted!
Bring Your TB Advocacy to the Next Level — Apply for a World AIDS Day Mini-Grant!
World AIDS Day (WAD) is December 1. To help highlight the deadly synergy between TB and HIV, RESULTS Educational Fund (REF) is offering RESULTS grassroots groups the opportunity to undertake TB advocacy activities for WAD 2010 and beyond that might not be possible without support funding. Activities can fall between September 1 and December 31, 2010. We are making funds available, through a competitive grant application process, for WAD events, and TB awareness building in your communities. These mini-grants are funded through REF’s ACTION project.
Visit our 2010 World AIDS Day page for a link to the application.
Ideas Types of Activities — Be Creative!
- Organize a community panel discussion on TB-HIV co-infection and invite the media, community members, and members of Congress.
- Reach out to local HIV/AIDS groups to build coalition support around events that could highlight TB-HIV.
- Organize a conference call for journalists with local or state TB experts (e.g. a state TB controller).
- Hold a screening and discussion of a TB-HIV related film.
- Research the history of TB in your community and do a public art show, display, discussion or other community event to bring attention to it and the current state of affairs of TB in the world.
- Work with your local opera on their production of La Boheme or La Traviata and make the connection to TB.
- Organize a book club around an appropriate TB related book.
- Identify and work with one or more TB patients to help them become advocates. Find opportunities for them to write and be published, speak out publicly, speak anonymously (on a radio program for example).
- Create an event — a rally, a walk, a candlelight vigil — that brings media attention to TB.
The San Francisco grassroots grabbed the opportunity to have Michael Gwaba, a Zambian HIV activist with the Here I Am Campaign, which supports the Global Fund, visit their city and meet with an editorial writer for the San Francisco Chronicle. They had challenges securing a meeting, but didn’t give up and persistence paid off: they secured a conference call on Michael’s last day in the city, which led to an editorial. Congratulations, and thanks for this lesson in persistence and benefits of building relationships with newspapers.
August Congressional Recesses: House: 8/2 to 9/13; Senate: 8/6 to 9/13 (Session expected to resume on 9/13.)
September 11: Global Conference Call. Focus: Millennium Development Goals with John McArthur from Millennium Promise. 2:00 pm ET. Call in at (888) 409-6709.
September 15: Training call on navigating the RESULTS website. Call in to (712) 432-3100, passcode 716262.
September 17–19: National outreach for all groups around Stand Up Against Poverty weekend.
September 20–22: UN MDG Summit.
October–December: Fall fundraising campaign.
October 3: Muhammad Yunus will be on the Simpsons to talk about the power of microfinance! Think about hosting a house party. Listen to this interview with Yeardley Smith, the voice of Lisa Simpson and microfinance advocate.
December 1: World AIDS Day. Interested in an event to raise awareness about TB-HIV coinfection? Think of all the possibilities, and then apply for a mini-grant to help your event take off!
September–November: We’ll be working to identify U.S. TB patient advocates who can speak powerfully about their experience with TB to make it real for our communities.
October or November: Media training for TB Controllers and grassroots activists.