Feel the Love? It's Friends & Family Campaign Time!

February 10, 2012
by Cindy Levin, Grassroots Development Associate

Are you starting to feel the love heading into Valentine’s Day? Well, get ready to spread your RESULTS love as we officially launch our Friends & Family fundraising campaign on February 21! The Friends & Family Campaign enables anyone in RESULTS to invite their personal contacts to make a donation to RESULTS. It is a chance for you to engage colleagues, relatives, and the many people in your life to join in our life-saving mission. You can appeal to your friends by telling them about the powerful work of RESULTS, your passion for what we do, and how being an advocate has changed you. You can then invite those in your circle to invest in our work of saving lives and ending poverty.

This year you’ll have the option of sending out letters and donation envelopes to your friends as we’ve traditionally done or you can make your very own personalized fundraising website to share over e-mail and social media. Plus, the top-earning online fundraiser (as of March 31) will win a free registration to the 2012 RESULTS International Conference.

We have the ambitious goal of raising $30,000 by having participation from every group in RESULTS! We want to make sure everyone hears about the campaign and feels comfortable with it, so here’s how we’re getting ready:

  • On the national grassroots conference calls on Saturday, February 11, hear Beth Wilson give an overview of the campaign and hear Jen Maurer talk about her experience using the RESULTS online fundraising tool.
  • Friends & Family Campaign toolkits have been mailed out to every group leader with materials and instructions for participating either by postal mail or online. Talk to your group leader about how the campaign will work and whether you’d like to participate. You can also get the toolkit from our website.
  • Next week, we’ll kick off training sessions so you can prepare for the launch. Sign up for one of three webinars which will walk you through exactly how to build your own fundraising website. Or, join a conference call to learn more about how to write a compelling letter for a mailing campaign. All sessions are listed on the bottom of this blog entry.

No matter whether you choose to make a webpage, use postage stamps, or do both, please let your group leader know or contact me so we can get you all the support you need.

Thank you!



Feb. 13, 9pm ET          Online Tool Webinar:  1-800-741 4032, passcode 796141. To join from your computer, copy this URL into your browser:


Feb. 18, 12pm ET        Online Tool Webinar: 1-800-741-4032, passcode 796141. To join from your computer, copy this URL into your browser:



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